If you want to attract visitors to your site, then there are a couple ways to do it. One of the most popular and most effective of them are SEO and PPC.
Which is better?
I thought about this issue for a while and I found a couple of things to try to help me make a final decision.
Let’s take a look.
PPC means Pay Per Click. As the name suggests, you pay whenever someone clicks on your ad and be directed to the site. In theory, this means that the more visitors you get more pay. Anyone who is absolutely sure to convert the most visitors into paying customers should get a big advantage of this.
SEO is search engine optimization, and the price it pays usually does not involve the results you get. You need to pay for the package, which includes the tasks necessary to get to the search engines. However, you do not pay as such, but rather the results of the process.
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With PPC you attract visitors who may have been watching something else, but then your ad and decided to take a look. Therefore, they probably intend to buy at least something when they enter your site.
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The last point I want to consider is that of these two methods is the best in the long term. This is even a close call, and comes back down to the specific situation of the site in the entire market. For example, if I have a site that does not have a particularly strong competition, I can run some SEO work for a few months and flash my way up the rankings. If the rival sites do not wake up so I can continue in my position, exalted with little or no maintenance or cost. With the PPC approach, you only get what you pay for. If you stop do you stop receiving visitors from it, as simple as that.
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